Lakeside Oral Surgery is an Oklahoma City based oral, implant and maxillofacial surgery specialist. After expanding to include another surgeon, the owner decided to rebrand using a company name rather than his personal name.
With the location of the office being near the Oklahoma City landmark of Lake Hefner, my suggestions included various options using the lake theme. Lakeside was chosen and during the discovery phase of the project I found that there was a small lighthouse on the lake that is well known to most of the city. From various photos I developed an icon mark incorporating the lighthouse. This theme was also carried over to the company website.
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