Optimized Training Labs is a start-up company that offers a completely new way of looking at endurance training for triathletes and runners. They harness the knowledge of USAT and USATF certified coaches, scientific study, and complex mathematics to come up with a customized training plan that will help you reach your goals while allowing schedule flexibility for everyday life.
This was a personal project, as I am one of the co-founders and also an avid runner (and retired triathlete). The project work included everything from company naming and logo design to Wordpress blog integration with custom theming.