• responsive website development
  • custom web design
  • design and development for OTL
  • api development


Optimized Training Labs is a start-up company that offers a completely new way of looking at endurance training for triathletes and runners. They harness the knowledge of USAT and USATF certified coaches, scientific study, and complex mathematics to come up with a customized training plan that will help you reach your goals while allowing schedule flexibility for everyday life.

The triathlon site was actually a redesign of sorts. The original Optimized Training Labs website included the triathlon membership pages, but with the addition of a running version we decided to break the sites out into a parent company site and the subdomains for triathlon and running. All of the sites needed to fit into the Optimized family but still be able to stand their own. Like the running site, I created a version of the logo for triathlon. I kept a similar layout to the parent site, but decided to go with a darker header area and a reversed out logo.

On the backend we use a proprietary optimization mathematics engine that allows the user to easily input data that can then be used along with an extensive database of workouts to create a custom training schedule. Some of the other features of the site include: Garmin data upload and display, searchable race calendars powered by the API, eCommerce solution using the API, responsive design based on the Bootstrap framework, and a database driven calendar.


  • Branding and Identity
  • Website Design
  • Website Development
  • Content Management Systems
  • Information Architecture
  • Search Engine Optimization

Additional services required for this project included:

  • eCommerce Solution
  • Custom API Integration
  • Twitter Feed Integration
  • Custom User Interface Controls